How The Customization Group Scaled Global Hiring

How The Customization Group Scaled Global Hiring with AI Interviews by lizzyAI

Standardizing candidate evaluation and accelerating hiring across international locations

Customer Overview

The Customization Group is a global market leader in customizable wall and home decoration. Across four factories in the USA, Poland, and Latvia, the company manufactures up to 500,000 products daily, each individually tailored to customer specifications.

With deep expertise in tech-driven customization, The Customization Group delivers exceptional customer experiences through its own D2C online shops and supports a wide range of B2B and API partners. The company employs 800 people from 40 nations, operating in a fast-paced, international environment where scaling teams quickly and consistently is critical.

The Situation: Global Hiring at Scale

As The Customization Group continued to grow, hiring expanded across multiple international locations. Some regions generated very high applicant volumes, while others presented unique challenges due to language differences and local recruiting practices.

In markets such as Vietnam, it became increasingly difficult to assess whether recruiter-led interviews were aligned with global standards. Differences in language, interview structure, and evaluation criteria made candidate comparison inconsistent and slowed hiring decisions.

The Challenge: Consistency, Speed, and Fair Evaluation Across Languages

The Customization Group faced several interconnected challenges:
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• Inconsistent interview quality across locations
  Recruiter questions and evaluation depth varied by country and language.
  

• Difficulty maintaining global standards
  Language barriers made it hard to ensure interviews followed the same framework everywhere.
  

• High applicant volume for certain roles
  Manual screening created bottlenecks and extended time-to-hire
  

• Limited structured data from interviews
  Hiring managers lacked clear, evidence-based signals to compare candidates objectively.
  
  

The company needed a way to introduce ai interviews that could scale globally while ensuring fairness, structure, and consistency.

The Solution: AI Interviews with lizzyAI

The Customization Group adopted lizzyAI to conduct ai interviews as a standardized first step in the hiring process. lizzyAI enabled the company to replace inconsistent manual interviews with a structured, configurable, and multilingual interviewing framework.

With lizzyAI, The Customization Group was able to:
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• Run ai interviews autonomously without recruiter scheduling
• Standardize interview questions and scoring across all locations
• Ensure global alignment even when interviews are conducted in different languages
• Pre-qualify candidates early on role essentials
• Apply evidence-based scoring with clear reasoning
• Capture structured outputs including transcripts, recordings, and summaries
  
  

The result was a consistent interview experience for candidates and a reliable decision framework for hiring teams worldwide.

The Results: Faster Hiring and Better Signal

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✔ Standardized Interviews Across International Locations

ai interviews ensured candidates in every country were evaluated using the same criteria, regardless of language or recruiter background.

✔ Improved Hiring Speed

Automated interviews reduced screening time and helped teams move faster in high-volume regions.

✔ More Reliable Candidate Comparison

Structured scoring and documented reasoning made it easier to compare candidates fairly across markets.

✔ Reduced Recruiter Dependency

Recruiters spent less time conducting repetitive interviews and more time on decision-making and stakeholder alignment.

✔ Positive Candidate Experience

Candidates responded well to the clear, conversational interview format compared to previous screening methods.

Internally, leadership described the lizzyAI integration as a game changer, and feedback confirmed that ai interviews with lizzyAI were definitely adding a tremendous amount of value.

What This Enabled for The Customization Group

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• Consistent hiring standards across all international locations
  
• Scalable screening without increasing recruiter headcount
  
• Faster throughput for high-volume roles
  
• Cleaner, structured candidate data supporting better decisions
  
• A repeatable global hiring model aligned with company growth
  
  

By implementing ai interviews at the top of the funnel, The Customization Group strengthened both hiring efficiency and candidate quality while maintaining a strong employer brand.

Why AI Interviews Matter for Global E-Commerce Businesses

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For global e-commerce organizations hiring across languages and regions, consistency is essential. AI interviews enable companies to scale hiring without losing control over quality, fairness, or speed. lizzyAI helps ensure every candidate is assessed against the same global standard, no matter where they apply.